FROM SWINDON SKATEBOARDERS TO GLOBAL BRANDS
Unknowingly my career as a cameraman started when I picked up an old video camera to film my friends skateboarding in Swindon when I was fourteen. Twenty years later I’m somehow sitting here with a career I never could have foreseen.
I’ve shot all over the world for Universal Music, Tinder, Mayor of London, PepsiCo, UniLad, Chelsea FC, BBC, Soho House, HRH Prince of Wales, Soneva, UBS, freuds and many other big brands, however it’s the lesser known people and organisations that I love working with the most and are the projects I’m most proud of.
Between my corporate and brand work, I also shoot and direct wildlife conservation films, raising awareness of issues faced by tigers, rhino, sharks, orangutans, whales and many more. These projects have had me scuba diving deep into pitch black underwater caves and snorkelling nose to nose with giant saltwater crocs.
On my latest project shot in Brazil, we uncovered a hugely successful jaguar conservation project in the Pantanal, where a long history of conflict between ranchers and jaguars had been transformed into a harmonious, mutually beneficial relationship. This film was later showcased to the Belize government where they have a similar history of conflict and who are now overhauling their country’s entire jaguar conservation strategy because of what they learned in our documentary. This new strategy is the Belizean jaguars’ best chance of escaping extinction.
A VIDEO ISN’T ENOUGH
It doesn’t matter how good a film is, without the right strategy behind it, it won’t get seen and it won’t cause change or become profitable, so that’s why I’ve been absolutely obsessed with learning algorithms and understanding the secrets behind online success.
This obsession started when I created a YouTube channel for The Wildlife Aid Foundation in Surrey, where after a very slow start, with much research and trial and error, I started uncovering the formula to making online content successful. Many years have passed, however by following the strategy I created the channel now benefits from 4085,000 subscribers and 160 million views and huge revenues are generated from text donations requested within the videos.
I handed over the channel a few years ago to pursue my bigger wildlife stories and the freedom of working freelance, however I’m proud to say that their top 10 performing videos to this day are mostly content I created, which is testament to my special formula.
I now work closely with Cavalier Communications where together we produce award-winning content and with their class leading performance marketing & lead generation, we guarantee to create content that hits your KPIs.